Advertising Content Policy
Know Your Candidate is a nonpartisan voter-information service. The only ads we run are non-political business advertisements, shown to all visitors. We never accept advertising from or on behalf of candidates, parties, political committees (PACs or Super PACs), or issue-advocacy organizations — of any party or ideology. Advertising never influences our content, and we never rank or recommend candidates or parties.
What Is Allowed
We welcome advertising from local businesses, nonprofits, and community organizations that is honest and family-friendly. Examples:
- ✓ Restaurants, cafés, and food businesses
- ✓ Retail stores, shops, and local services
- ✓ Healthcare, wellness, dental, and fitness providers
- ✓ Schools, tutors, education, and childcare
- ✓ Legal, financial, and professional services
- ✓ Automotive, home, and community services
- ✓ Nonprofits and community events
What Is Not Allowed
- ✕ Political & issue advertising. Candidates, parties, PACs, super PACs, ballot measures, or any advocacy for or against any candidate, party, or policy.
- ✕ Vulgar or profane language of any kind.
- ✕ Sexual or nude content, sexual services, escort or adult services.
- ✕ Drug-related content — including cannabis, controlled substances, and drug paraphernalia.
- ✕ Weapons, firearms, and ammunition sales or services.
- ✕ Gambling or betting services.
- ✕ False, misleading, or deceptive claims, or ads that impersonate another business.
- ✕ Personal data collection — ads that harvest emails, phone numbers, or personal information.
- ✕ Malware, phishing, or unsafe destinations.
How Ads Are Screened
- Every ad is checked automatically against our list of prohibited content when you submit it.
- An AI content review also screens each ad before it goes live.
- We reserve the right to refuse or remove any ad that violates this policy, and to refund any payment for a removed ad.
Pricing
Ads are priced as a flat daily rate that is the same for every advertiser, regardless of industry or ad topic. The rate varies by placement and is ranked by how much traffic each page receives — the Home page is the most popular and the most expensive; lower-traffic pages cost less. Your total is simply:
Total = daily rate × number of days, charged in full upfront at the time you book. There is no change to make change — prices are whole-dollar amounts based on whole days.
Rates may be adjusted over time as site traffic (CPM) grows. The price you lock in when you book is the price you pay for your ad's full booked duration.
Removal & Refunds
You may request removal of your ad at any time through the “Talk to the team” form in the app. If we remove an ad for violating this policy, we will refund the payment for the unserved portion.
Know Your Candidate — nonpartisan U.S. voter information.